Our Coaches


Head Coach, Owner

Roberto is a former Marine with more than 10 years of experience in personal training and fitness instruction. Throughout his years of applying CrossFit philosophies, Roberto’s clients of varying fitness backgrounds have all achieved amazing improvements in their strength and overall fitness. With CrossFit, clients with little or no athletic experience have made great improvements in their strength and flexibility, and clients with nagging injuries no longer experience the pain that they previously struggled to overcome.

Roberto is an avid obstacle-race competitor and is a member of the Spartan Trifecta Tribe; his last race was the Spartan Beast in Killington, Vermont – a toughie! He is looking to repeat this accomplishment again this year, and for many more years to come! In his spare time, Roberto enjoys challenging others to handstand and L-sit duels, and watching UFC knockout videos.


Coach, Owner

Ashleigh is a Level 1 CrossFit Trainer who also practiced and competed in gymnastics for 14 years, reaching Level 10 of 11 in USA Gymnastics. Her career also includes 4 years as an NCAA Division 1 gymnast at North Carolina State University, and 1 year as a member of the National Championship Gymnastics Club team at the University of Texas. Ashleigh also has experience in coaching gymnastics for young children ranging in age from 4 to 15.

Outside the world of the gym, Ashleigh masquerades as a forensic accountant at a New York-based accounting firm. She earned a Master in Professional Accounting from the University of Texas, which has led to way too many hours sitting at a desk. And so she strives to balance those desk hours with the active community at CrossFit SOBRO!



Jen is our Marketing Guru and Coach. Between 2008 and 2012 she underwent three surgeries for two ACL tears and a medial meniscus tear in her left knee. Determined to be proactive, Jen began an intense 12-week physical therapy routine to get back on her feet. In the summer of 2013, after a speedy recovery and upon completion of her MFA degree in Interior Design, Jen decided to come back home to the Bronx, focus on a healthier lifestyle, and found a community of fitness-minded people at CrossFit SOBRO — she hasn’t looked back since!

Wanting to help other beginners achieve similar levels of success, Jen earned her CF Level 1 Certification in August of 2014 and started assistant coaching our Foundations Course. Since then, she now teaches our early bird (6AM) and CrossFit SoBro Kids classes. She has also competed in local CrossFit competitions, served as a judge at the 2015 and 2016 CrossFit Games East Regional and at many other local CrossFit competitions. When she is not at the box, you can find her at local trade shows shopping for antiques or at a project site yelling at a contractor!

Jen’s favorite skill is the clean, and when there is running in a workout she absolutely hates it! But she knows she has to be ready just in case there is a zombie apocalypse.



Will joined CrossFit SoBro in January 2014 after losing an obscene amount of weight in an effort to begin a healthy, active lifestyle. He got his Level 1 Certification in January 2016 and his Gymnastics Certification shortly after. He loves motivating people to reach their highest potential and seeing the way that CrossFit can completely change people’s lives—inside and outside of the box.



James is the youngest trainer of the CrossFit SoBro crew. As a striving CrossFit athlete and coach, James is putting forth much dedication both tapping into his own personal athletic potential, but also helping others to do the same. James began training in his early teens as a high school football player, and has been passionate about training ever since.

James dropped into his CrossFit box in 2016 while studying abroad in Ecuador, and when he came back to the States, it was only natural for him to join CrossFit SoBro, having been raised in the South Bronx. He earned his Level 1 certification in March 2017, and he knows this is only the beginning of a long journey of learning, teaching, and growing.