Head Coach, Owner

Roberto is a former Marine with more than 10 years of experience in personal training and fitness instruction. Throughout his years of applying CrossFit philosophies, Roberto’s clients of varying fitness backgrounds have all achieved amazing improvements in their strength and overall fitness. With CrossFit, clients with little or no athletic experience have made great improvements in their strength and flexibility, and clients with nagging injuries no longer experience the pain that they previously struggled to overcome.

Roberto is an avid obstacle-race competitor and is a member of the Spartan Trifecta Tribe; his last race was the Spartan Beast in Killington, Vermont – a toughie! He is looking to repeat this accomplishment again this year, and for many more years to come! In his spare time, Roberto enjoys challenging others to handstand and L-sit duels, and watching UFC knockout videos.


Coach, Owner

Ashleigh is a Level 1 CrossFit Trainer who also practiced and competed in gymnastics for 14 years, reaching Level 10 of 11 in USA Gymnastics. Her career also includes 4 years as an NCAA Division 1 gymnast at North Carolina State University, and 1 year as a member of the National Championship Gymnastics Club team at the University of Texas. Ashleigh also has experience in coaching gymnastics for young children ranging in age from 4 to 15.

Outside the world of the gym, Ashleigh masquerades as a forensic accountant at a New York-based accounting firm. She earned a Master in Professional Accounting from the University of Texas, which has led to way too many hours sitting at a desk. And so she strives to balance those desk hours with the active community at CrossFit SOBRO!



Will joined CrossFit SoBro in January 2014 after losing an obscene amount of weight in an effort to begin a healthy, active lifestyle. He got his Level 1 Certification in January 2016 and his Gymnastics Certification shortly after. He loves motivating people to reach their highest potential and seeing the way that CrossFit can completely change people’s lives—inside and outside of the box.



James is the youngest trainer of the CrossFit SoBro crew. As a striving CrossFit athlete and coach, James is putting forth much dedication both tapping into his own personal athletic potential, but also helping others to do the same. James began training in his early teens as a high school football player, and has been passionate about training ever since.

James dropped into his CrossFit box in 2016 while studying abroad in Ecuador, and when he came back to the States, it was only natural for him to join CrossFit SoBro, having been raised in the South Bronx. He earned his Level 1 certification in March 2017, and he knows this is only the beginning of a long journey of learning, teaching, and growing.



Juan began his CrossFit journey in January of 2014 when he randomly took advantage of a deal at a local box and was completely smoked by his initial workouts. After years of lacking motivation and consistency at the gym, he was so excited to finally find something that really worked, and he’s continued his training ever since. In February of 2017, he obtained his Level 1 Certification with the goal of helping newcomers at Crossfit SoBro learn to train effectively and engage in healthy and active lifestyles.

Juan’s hobbies include hiking, going to the movies, and watching MMA, Yankees baseball, and The Office reruns on Netflix. Feel free to give him a shoutout and a fist bump when you see him at the box!



Jorge began training people on his own at the age of 16 because of his personal love of fitness and his desire to make a difference in the lives of other people. At the age of 19, he started working as a personal trainer at a mass market gym, before finding out about CrossFit. He instantly fell in love with it, because he found that it was the best training to enable him to become a better athlete.

In September of 2016, Jorge got his Level 1 certificate, followed by his Gymnastics certificate in November 2016. His favorite thing about coaching is motivating people, showing them the importance of fitness, and seeing the huge difference that it can make in their lives. He especially loves training in the Bronx because he was born and raised here—and he loves proving to everyone else that the Bronx has great athletes, too.